SEMINAR UNBOX CAREER PATH SEASON 4: BRANDING

In the era of fierce competition, not only large businesses but also small businesses and individuals need to know how to build a brand professionally, bearing their own mark. Therefore, on July 7, 2024, the "Seminar Unbox Career Path: Branding" was held with the participation of 500 Marketing students. At the same time, the program also creates opportunities for students to interact and discuss with speakers about the field of Branding in Marketing. Thereby, students can better understand the ways in which a brand chooses its brand positioning strategy.

It is an honor to have Mr. Nguyen Van Thinh - Lecturer of the Marketing Department of the University of Finance - Marketing, representative from the Union Branch and fellow clubs in the Marketing Department participate in the seminar.

Besides, it is a pleasure to have excellent individuals in the industry attend the seminar. First is the presence of Mr. Tran Huynh Minh Nhan, Senior Brand Manager at Nestlé Vietnam.

With years of experience in the field of Marketing, Mr. Minh Nhan has brought to students detailed knowledge with theoretical understanding of Branding.

In addition, there was also the presence of Mr. Nguyen Dang Vinh Trung, Creative & Brand Manager at Maycha Milk Tea with more than 10 years of experience in communications and Marketing.

Finally, the seminar also welcomed Mr. Nguyen Ly Nhut Thanh, Head of Group Brand & Creative Management at One Mount Group, former Social Media & Content Manager of Grab Vietnam, and also the Social Media & Campaign Manager at Klook Vietnam.

In the first part of the seminar, students learned about general Branding knowledge together with specific case studies from the guidance of Mr. Minh Nhan. The next section presented by speaker Vinh Trung provided strategic planning instructions from an experienced and quintessential perspective. At the end of the program, career opportunities in Branding and relevant majors were mentioned. This is an essential part to help students take the shape of their post-graduate path. In particular, students also have chances to discuss with all the speakers through the Q&A part.

By the end of the program, students received special gifts from major sponsors such as Katinat, Platinum Dental, Cake Resume, and took some photos with their desired speakers . In summary, the Seminar: “Unbox Career Path Season 4: Branding” was held successfully with the enthusiastical participation from students of the Marketing department.  This fascinating event not only brings useful and practical information but also contains captivating and entertaining activities to motivate the students.